Tobacco and my School

Saskatchewan View and Vote 

The Government of Saskatchewan is committed to reducing the negative impact of tobacco use and is pleased to offer this innovative way to reach young people and encourage them to think critically about tobacco use.

View and Vote gives students in grades 6 to 12 a chance to view some of the world's best tobacco prevention television advertising. The ads are a tool to generate student discussions about the effects of tobacco use. Students voted for the ad that they felt would keep them from starting to use tobacco, or if they currently use tobacco, the ad that made them think about quitting.

Through voting, students are engaged in determining the messaging that will be used provincially to discourage tobacco use. View and Vote has been offered every two years since 2006. It also can be used to support and link to the appropriate curricular outcomes and indicators within the Saskatchewan Renewed Health Education Curricula.

Through View and Vote 4, Saskatchewan students voted "Doesn't Kill" as the most effective ad. The ad will continue to be aired online and at cinemas across the province throughout March and April 2012.

Click below to watch the ad.