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Alcohol & Drug Social Marketing Campaigns

Click on this image of a teen party to see more about the What Else Got Wasted? campaign.

The Ministry of Health has developed a series of social marketing campaigns related to the misuse of alcohol in Saskatchewan. The purpose of these campaigns is to draw attention to alcohol use in Saskatchewan, and its impact on young people.

Below are links to the most recent campaigns, What else got wasted? and Giving Away as well as past campaigns.

		What Else Got Wasted? A marketing campaign to raise awareness about the risks and consequences of underage alcohol use and engage parents in recognizing their responsibility.

		Giving Away Giving Away is a binge drinking awareness campaign targeted at post secondary students.

		Rites of Passage The Rites of Passage social marketing campaign is aimed at parents and young people in grades 7-12. The campaign reminds young people that having fun doesn't have to include drinking.

		Binge Drinking The binge drinking campaign targets young adults 19-29 years old, raising awareness of risks and consequences.

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Alcohol & Drug Social Marketing Campaigns