Government of Saskatchewan
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       Thursday, April 17, 2014
Saskatchewan! Healthy people. A healthy province.
Binge Drinking Ad 1

Binge Drinking Ad 1

A campaign aimed at young adults 19-29 years old raises awareness of the risks and consequences associated with excessive drinking. The campaign, which includes television advertising, promotes the responsible use of alcohol, the most abused substance in Saskatchewan.

The research-based campaign is part of a larger effort to modify alcohol drinking habits in the province.

Violence, alcohol poisoning, poor school or work performance, unplanned and unwanted sexual experiences, and sexually transmitted diseases are some of the risks that can result from someone drinking too much.

According to the Canadian Centre for Substance Abuse, alcohol costs Saskatchewan more than $500 million in annual lost productivity, absenteeism and disability.

Related Links

Social marketing campaigns about alcohol and drug use and abuse.

Public education campaigns and resources about substance use and abuse.

Saskatchewan Addictions Awareness Week offers a chance for communities to play a role in addressing alcohol and drug use.

Ministry of Health fact sheets and brochures on alcohol and drugs.

Resource material for parents.

Responsible for alcohol and drug education, prevention and treatment.

To view the ads, visit the Phoenix Group website, select "What we do", then select "T.V." Click on "SaskHealth" to view the awareness-raising ads.



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